Proof, in public

Watch the same diligence happen to someone else.

Public companies publish what private owners hide, so the examination runs on them, on the record. The public company is the cadaver in the anatomy lesson: you watch real diligence happen to a business that cannot feel it. The teardown is the audit, demonstrated. Only the data changes.

The teardowns

Each one runs the full method: six domains, the forensic cross-checks, the acquirer’s thesis, and a Buyer-Confidence scorecard where a stock analyst would put the trade idea. The companies are chosen to look like yours: EU-listed micro-caps running the same online models this site is written for.

SaaS · Nordic CRM · listed micro-cap

Upsales: a founder exit, engineered in public

23 years of founder-CEO, a 43.77% stake, and a handover running to a checklist: successor named ahead, sell-down locked up, the moonshot separated from the core. Q1 revenue grew 13% while ARR grew 5.6%, and that gap is the diligence question.

90%+ recurring Published EBITDA bridge ARR vs revenue gap

Acquirer’s Verdict included · figures from Q1 2026 filings

Content & affiliate · iGaming · listed micro-cap

Raketech: when the channel owns you

FY 2025 revenue down 47.4% to €27.0M, and a market cap near a quarter of it. Nothing broke inside the company. Google re-weighted trust, the rankings left, and half the revenue followed them out.

One channel: Google Partner concentration No-cash-upfront exit

Acquirer’s Verdict included · figures from 2025 and 2026 reports

The next teardown lands with the monthly outlook.
The outlook picks the sector, the teardown picks the cadaver.

The second shelf

The Art of Exit

The teardowns show the examination. This series teaches the repair: season one runs fifteen episodes, from the wake-up call to the closing table. Episodes publish here as the season runs.

ACT I · THE WAKE-UP

You count revenue. A buyer counts risk.

The two numbers a founder confuses, and the one to three years that decide the gap between them.

ACT II · DEAL-KILLERS FIRST

Remove what makes a buyer walk

Unprovable books, one customer too big, IP nobody actually owns. Fix these before polishing anything.

ACT III · VALUE DRIVERS

Build what lifts the multiple

Recurring revenue a buyer can verify, a second layer of management, a demand engine without your face.

The examination works the same on yours.

Three minutes, five domains, your score, and your top three gaps priced in multiple terms.

Score your exit-readiness