Before They Bid
Your buyer will read your business before he pays for it. Read it first, one check a week.
You know your business better than anyone. A buyer pays only for what his team can check.
Before he pays, his team reads your records line by line. Each line that fails becomes a reason to pay less.
Most owners hear about those lines from the buyer. That happens after the handshake, when the other buyers have gone.
So I send one letter every Tuesday morning, for owners who will sell an online business. Each letter holds three things.
- One thing a buyer checks in your business, and what it does to the price.
- One market number, with its date and its source.
- One part of a real sale, in the order it happened.
One owner believed his agency made 1.8 million a year. A buyer’s team found three lines he had never looked at. The buyer walked.
After a year of fixing, the same agency sold at a far higher multiple. The first five letters tell that sale. Names and figures changed.
14 years in M&A, 82 closed deals. I’ve read files for buyers and for sellers. Now I prepare sellers before the buyer reads.
The letter is free. Five short letters come first, one a day, on that one sale. Then one letter every Tuesday. One click stops all of it.
If you are buying, read it too. It shows you what a seller’s file should hold.
Five short letters first, one a day. Then Tuesdays. One click stops all of it.
