Notes from practice
How buyers read online businesses, one note at a time.
Short essays from live deal work. Each note takes one thing a founder counts and shows what a buyer does with it. No roundups, no news, no ten-ways-to lists. One idea per note, most of them under four minutes.
Three formats, colour-coded
What lands on this shelf
Notes start as hooks in the open, on X. The ones that earn attention earn their long form here, and LinkedIn links back to it.
Buyer’s-eye reframe
One thing a founder counts, re-read through the eyes of the person paying for it.
Deal autopsy
How a real deal died, anonymised, and the two years earlier that would have saved it.
One number, one verdict
A single line from a real ledger, and what a buyer does the moment they find it.
Featured · Buyer’s-eye reframe
The subtraction a buyer runs without your help, and how to run it first
Somebody is going to do a piece of arithmetic on your business, and both of the numbers he needs are already written down.
August 2026 · 14 min read
Buyer’s-eye reframe
The concentration test you pass, and the one a buyer runs
Almost every owner checks the same thing, finds nothing, and stops. The check is right. It just doesn’t measure the exposure that reprices deals.
August 2026 · 9 min read
